Durango Boots is expanding into the UK market, bringing its range of lightweight, tough and comfortable Western-style designs across the Atlantic.
Founded in Georgia, USA in 1966, and now headquartered in Ohio, Durango Boots has spent decades perfecting innovative Western boots that cater to the diverse needs of its customers. In 2010, the brand revolutionised the market with the introduction of the Rebel boot, featuring a traditional Western upper combined with the comfort and agility of an athletic shoe sole.
Loved by many for its lightweight construction and exceptional comfort, the Rebel boot has become a staple for those seeking both style and functionality.
Crush Womens Range
Durango performance boots are engineered with the utmost attention to crucial functionality, both inside and outside the arena. These stirrup-friendly boots incorporate the brand’s patented Dually Shank System, ensuring foot support and durability. They are the preferred choice of world champion rodeo athletes, highlighting their exceptional performance standards.
“We are both excited and very confident about the growth plans for Durango in the UK,” commented Darren Layard, Vice President and General Manager of International Business, Rocky Brands, the parent company of Durango Boots.
“Our confidence is encouraged by the success of our ‘soft’ marketing approach for the UK launch. Within two weeks, three of the top ladies’ styles in our Crush collections have sold out, demonstrating the brand’s power and versatility in a region with brand awareness in its infancy.
“As we grow our carefully selected retail partner network, we anticipate strong sell-through on a bricks-and-mortar approach, and organic growth on our D2C platforms. We look forward to seeing Durango’s growth and to building a passionate community of Durango brand advocates here in the UK and beyond.”
L-R: Lady Rebel Womens, Crush Womens, Rebel Frontier Mens, Rebel Pro Mens
- The Rebel Pro collection is engineered with a superior seven-layer comfort system for twice the stability and a cushioned memory foam footbed.
- Rebel Frontier boots are supple full-grain leather boots with an air-mesh lining and triple-layer memory foam footbed, providing three times the cushioning, support and flexibility.
- The Lady Rebel range features a removable cushion footbed, two-layer innersole, lightweight and cushioned EVA midsole, and high abrasion-resistant rubber outsole that provides all-day comfort and support.
- Lastly, the Crush collection includes beautiful prints, embellishments, and edgy overlay textures that beckon a cowgirl with just a touch of urban sass!
