Bershka has launched a new collaboration with FIFA, unveiling a capsule collection inspired by the upcoming 2026 FIFA World Cup.
Created in partnership with sports licensing specialist Outerstuff, the range blends football culture with contemporary fashion, reworking classic sporting aesthetics through a modern, streetwear-focused lens.
The collection draws inspiration from a number of participating nations, including Brazil, Argentina, England, Spain, Germany, Japan and United States. Designs incorporate each country’s distinctive colours and visual identity across a selection of apparel and accessories.
The launch forms part of Bershka’s ongoing strategy to connect fashion with global cultural moments, while tapping into growing consumer interest in football-inspired style ahead of the 2026 tournament.
