Clarks is expanding its European store portfolio – with a new store in Italy – following recent openings elsewhere across Italy, plus Spain and other European destinations. The brand said it’s targeting between 15 and 20 new stores in Europe this year.
The expansion comes as Clarks builds on its return to profitability, supported by stronger cost discipline, improved inventory management and a more competitive pricing strategy. In 2025, the business reported operating profit of £66.3 million.
Alongside retail expansion, Clarks is strengthening its wholesale presence across Europe and the UK. For Autumn/Winter 2026, the business has begun operating with 120 new multi-brand accounts in Europe and the UK, while wholesale orders in Italy for AW26 are up 55 per cent compared with AW25.
Joe Ulloa, President of UK & Europe at Clarks, said: “The opening of our new store at Santangelo Outlet Village in Italy is another important step in our plans to grow Clarks across Europe. Italy is one of our most important European markets, with a strong heritage for the brand and significant opportunity ahead.
“Across Europe, we are investing in the right stores, strengthening wholesale, building new partnerships and improving the value we offer customers. Our focus is on sustainable market share growth, supported by a healthier, more disciplined business that gives us the confidence to reinvest for the future.”
Clarks’ European strategy is focused on growing across multiple channels, including direct retail, wholesale, franchise partnerships and marketplaces. The business has already launched stores in Spain and Italy this year, with further openings planned in France, Belgium and the UK.
The brand is also developing its marketplace proposition, having launched on platforms including Secret Sales and eBay, while creating its own UK marketplace featuring more than 60 complementary brands. If successful, the model could be extended to Europe and the US in 2027.
