Crew Clothing is continuing its strategic push into northern England with a new store launch at the Meadowhall shopping centre in Sheffield.

Originally from Devon, the coastal-inspired brand’s latest opening follows a string of successful northern launches, including locations in County Durham, Northallerton, Hexham, and Ambleside in the Lake District.

The new 2,000sq ft store is scheduled to open in early Summer. It will be located on The Avenue, Meadowhall’s premium shopping zone.

The move highlights Crew Clothing’s current strategy to strengthen its footprint within major, high-traffic UK shopping centres, allowing the brand to capture new regional audiences.

To celebrate the grand opening, the retailer is introducing several limited-time perks for early shoppers, including: An introductory 40% discount across selected lines; and a complimentary tote bag and gift for the first 50 customers who spend £50 or more.

Carol Kane, Head of Retail at Crew Clothing, said: “This is another step in our continued growth across key shopping centres in the UK, and a great opportunity to bring Crew Clothing to a new audience in Sheffield and the surrounding area. The size of the store allows us to really showcase our collections.”