Crocs has announced its Q4 2024 financial results – where it saw sales jump up by four per cent to $762 million (£605 million). These results reflected a five per cent increase in direct-to-consumer to $447 million and a 2.7 increase in wholesale to $315 million in the period.
Revenues for the HEYDUDE brand in Q4 were flat against the same time last year at $228 million.
Overall for Crocs Inc, the company said it delivered “another record year”, highlighted by revenue growth of four per cent to $4.1 billion, generating exceptional operating cash flow of approximately $990 million, an increase of 3.1 per cent from $960.1 million the same time last year.
As for the full fiscal 2024 by brand, Crocs revenues grew 8.8 per cent to $3.3 billion, reflecting a 9.9 per cent increase in direct-to-consumer to $1.7 billion and a 7.6 per cent rise in wholesale to $1.6 billion.
Revenues for the HEYDUDE brand for fiscal 2024 dropped 13.2 per cent to $824 million.
Overall, the company reported consolidated revenues of $4.10 billion, an increase of 3.5 per cent from $3.96 billion in fiscal 2023.
“Our fourth quarter performance exceeded expectations across all metrics led by Crocs Brand growth as the North American business outperformed our plan and China growth accelerated from the third quarter,” said Andrew Rees, Chief Executive Officer.
“For 2025, we are expecting another year of revenue growth, led by mid-single digit growth in the Crocs Brand. We are pleased by the early signs of progress we made for HEYDUDE during the fourth quarter and are taking a prudent approach to how we shape 2025 guidance for HEYDUDE as we focus on reigniting the brand.”
