Retail sales growth weakened in February as persistent wet weather affected consumer activity.
Data from the British Retail Consortium (BRC) revealed that total UK retail sales rose by 1.1 per cent year-on-year during the month, a slowdown from the 2.7 per cent increase recorded in January.
Non-food sales declined by 0.4 per cent, while online non-food sales fell by 1.3 per cent. The decline in online spending was partly attributed to shoppers reducing purchases after the busy Christmas period and the recovery seen in January.
Despite the overall slowdown, Valentine’s Day provided a boost for some retailers. Items such as jewellery, watches and perfume recorded stronger sales during the period.
Looking ahead, BRC Chief Executive, Helen Dickinson, said retailers are hoping that the arrival of Spring and improved weather conditions will encourage shoppers to spend again.
“However, weak consumer confidence continues to place pressure on retailers already coping with rising operating costs, increased taxes and growing regulatory requirements,” she added. “The government should focus on avoiding additional financial or administrative burdens for businesses and carefully consider the practical effects of measures within the Employment Rights Act.”
According to Ms Dickinson, without a pragmatic approach, retailers may find it difficult to invest in job creation and maintain prices that remain affordable for households.
