Karen Millen set to return to high streets with new stores
Karen Millen, a luxury womenswear brand that specialises in tailoring, coats and other occasion wear, has announced its return to the UK high street after closing all its stores seven years ago.
It went into administration in 2019 before being acquired by Boohoo Group, and as a result the company closed its physical stores to focus on selling online-only.
Drapers reported that the luxury womenswear brand will relaunch through a series of new concessions across the UK, with a focus on occasion wear and its signature Forever Collection.
The Leicester store at Fosse Park was the first to open on Friday 14th August, with additional locations in Liverpool One and Aberdeen’s Union Square today.
Although areas and dates are yet to be confirmed more concessions are set to follow.
Dan Finley, CEO of Debenhams Group, which owns Karen Millen, said: “Karen Millen is a brand with real heritage, recognition and a loyal customer base, so bringing it back to the high street is a significant moment.
“Our customers want great fashion, but they also want to experience brands in different ways, and physical retail gives us another opportunity to do that.”
