lululemon announces Ben Hallam as Chief Brand Officer and Emily Sunderland as Chief Strategy Officer
lululemon has announced two new appointments, with new Chief Brand Officer Ben Hallam and Emily Sunderland as Chief Strategy Officer.
Mr Hallam will join the company’s Senior Leadership Team and report to Chief Executive Officer Heidi O’Neill. He most recently served as Senior Vice President of Marketing at Four Seasons Hotels and Resorts.
Alongside Mr Hallam’s announcement, the company also announced the appointment of Emily Sunderland as Chief Strategy Officer, who will start her position on November 23, 2026.
Ms. Sunderland will report to Chief Financial Officer Meghan Frank and joins lululemon from Boston Consulting Group.
This announcement marks further progress in building out lululemon’s leadership team under the new structure announced in October 2026, following the appointments of Maggie Gauger as President & Chief Product Officer and Joseph Godsey as Chief Operating Officer.
CEO Heidi O’Neill said: “Ben brings an exceptional combination of creative vision, commercial discipline, and experience transforming iconic, premium brands at scale. His proven ability to translate brand strategy into distinctive and compelling guest experiences will be critical as we strengthen how our brand comes to life across every touchpoint. Ben will play a central role in building a stronger and more competitive lululemon.”
Commenting on his new position, Mr Hallam said: “lululemon is an extraordinary brand with a strong heritage of innovation and a meaningful connection with its community. I’m excited to build on those strengths, bringing together compelling brand storytelling and premium, distinctive experiences that make lululemon even more relevant for guests around the world.”
The search remains underway for a Chief Technology Officer and Chief Communications Officer, with appointments to be announced once finalised.
