Peter Kaiser has launched a new campaign to support its retail partners. Under the title ‘We Boost Your Sales’, the concept combines five measures, including personal communication, modern training methods, and attractive customer promotions.
The brand’s aim is to strengthen the motivation and engagement of customer advisors from retail partners on the sales floor, increase sales, and enhance brand awareness.
A special highlight is the ‘After Work Bag’, personally presented to store sales staff by Peter Kaiser sales representatives. The elegantly designed bag, featuring Peter Kaiser Prosecco and premium branded glasses, invites retail employees to discover the collections and brand values in a relaxed atmosphere.
In addition, through the Peter Kaiser Academy, the company has introduced an app-based training platform that provides interactive and flexible education for individual employees. Topics such as brand philosophy, product knowledge, and sales techniques are taught using innovative learning methods. Successful completions are recognised with a ‘PK Diploma’, enhancing personal motivation.
An accompanying competition encourages additional engagement: with attractive rewards, such as gift vouchers, retail staff are motived to actively promote Peter Kaiser products. Regular feedback sessions ensure the continuous improvement of this initiative.
Another initiative is the additional incentive for retail employees who wear Peter Kaiser shoes at the point of sale. This authentic presence not only enhances brand awareness but also enables the sales team to advise customers based on personal experience.
To engage directly with customers, Peter Kaiser is offering limited-time promotions featuring gifts such as credit card holders or goody bags. These campaigns are supported by social media, newsletters, and POS materials, enhancing customer loyalty.
“With this comprehensive concept, we aim to establish a lasting connection with the sales team and the customers of our retail partners,” explained Managing Director, Jürgen Cölsch. “Our focus is on personal appreciation, state-of-the-art training technology, and creative sales promotions to position Peter Kaiser as a leading brand in the market and to provide innovative support to our partners in selling our products.”
