The Pikolinos footwear brand has appointed a new General Manager.
Francisco Sánchez joins the company with the aim of consolidating Grupo Pikolinos’ international expansion and confidently addressing the challenges of global efficiency in its next phase.
This comes as the brand said it is entering a new stage aligned with its upcoming Strategic Plan and in line with its commitment to sustainable growth and management excellence.
“After several years of direct leadership by the Perán Bazán family, Grupo Pikolinos is starting 2026 with a new step towards a more structured General Management with the appointment of Francisco Sánchez,” the company said in an update.
An engineer by training, Mr Sánchez specialises in strategic innovation, operations, marketing and finance, having studied at some of the world’s most prestigious business schools. He brings over 30 years of experience in leading industrial companies, driving transformation processes, growth and generational change.
“We hope this marks the beginning of an exciting and prosperous stage for all, where we will continue to share the values that define us,” said the Pikolinos team.
Make sure you visit the Pikolinos stand at Footwear Today Live on 1-2 February, and speak with Russell Galliven from Galliven Agencies about the brand’s upcoming trends for 2026.
