Scoop has announced a new collaboration with the Italian Trade Agency (ICE) to bring an exclusive collection of 32 contemporary Italian designers to the upcoming July edition of the show.
The showcase will present a distinctive edit of Made in Italy fashion, accessories and lifestyle collections spanning ready-to-wear, knitwear, jewellery, handbags, footwear, umbrellas and homeware. None of the participating designers have previously exhibited at Scoop or within the UK market, making the showcase a truly exclusive opportunity for buyers to discover a new wave of contemporary Italian talent.
Selected for their strong design identities, craftsmanship and heritage, the participating designers represent the breadth and diversity of contemporary Italian creativity. The curated edit includes names such as:
- Contemporary womenswear label Feel O
- Luxury accessories collection Hibourama
- Womenswear designer Nina e Luca
- Jewellery label Ornella Bijoux
- Heritage leather goods house Ripani
- Iconic umbrella maker Pasotti Ombrelli
- Artisanal accessories designer Polina Firenze
Many are family-owned businesses with generations of artisanal expertise, while several continue to manufacture their collections in-house within their own Italian factories, preserving the authenticity and quality synonymous with Made in Italy production.
Karen Radley, Founder and Creative Director of Scoop, said this collaboration with ICE will introduce a completely new dimension to the show, bringing together brands with a distinct point of view, exceptional craftsmanship and a strong sense of heritage…
“What makes this showcase particularly exciting is the authenticity behind the collections,” she said. “Many of the designers have a deep commitment to Made in Italy production. Buyers visiting Scoop this season will discover collections that feel fresh, directional and entirely new to both Scoop and the UK market.”
The partnership with ICE reflects the growing confidence in the UK market and recognises Scoop as the ideal platform to introduce a new wave of Italian design talent to British and international buyers.
The July show will also feature a dedicated immersive installation created in collaboration with renowned Italian knitwear label, Avant Toi, incorporating curated interiors, textiles and furnishings sourced from Milan to create a distinctive Italian design environment within the show.
Scoop takes place at Olympia National Kensington, London on 19-21 July 2026.
