Skechers has partnered up with world-renowned artist Romero Britto, Founder of the Happy Art Movement, to launch the Skechers Visual Artist series in footwear and apparel.
The brand said the new partnership will transform the artist’s iconic visual language into “wearable art” across a vibrant assortment of footwear for men, women, and kids, as well as apparel and accessories for women.
“Skechers is passionate about making people of every age feel and look great,” said Lucas Vidal, CEO of Britto. “With Britto’s happy art on their product, this new capsule offers the best of both worlds: feel-good looks that can inspire and delight families everywhere.”
Michael Greenberg, President of Skechers, added: “Romero Britto’s larger-than-life vision is taking our collection to a new level – both through his instantly recognisable designs and passionate global following. We believe his legendary work on our styles has created the most cheerful collection people can walk in and wear this year, from our debut to a planned second Britto capsule that will offer a reimagined palette of his signature designs for Winter.”
Brazilian-born and Miami-made, Romero Britto is the most licensed artist in the world and recognised for his vibrant interpretation of Cubism and Pop Art through bold shapes, expressive forms, and uplifting colour palettes. His style has connected with fans, collectors, and global brands alike – from designing for events like the Super Bowl, Olympics and FIFA World Cup to creating the largest monumental sculpture in London Hyde Park history.
Skechers x Britto is the latest debut in its Visual Artist Series, a product gallery that originated with the Love Wall Hearts of Skechers x JGoldcrown and has since featured the hypnotic drip patterns of Skechers x Jen Stark, signature doodles of Skechers x Vexx, eclectic Skechers x Ricardo Cavolo profiles emblazoned with the artist’s flaming heart and eye imagery, and vibrant positivity and typography-inspired artwork of Skechers x Jason Naylor.
