Tamaris is continuing its collaboration with designer Kilian Kerner and has announced new exclusive styles at Berlin Fashion Week.
With its renewed presence in Berlin and an appearance at Paris Fashion Week last week, Tamaris is consistently sharpening the brand’s fashion profile and international visibility. The brand said it has seen “strong results” at retail and growing media presence thanks to its work with Kilian Kerner.
At the heart of the current collaboration are two new high-heel styles developed exclusively with the designer, which were shown on the runway for the first time in Berlin.
There’s a Champagne style in textile with a 6.5cm heel, combining elegance with everyday wearability and appealing to a broad target group, then there’s a Black style in textile with a 9cm heel, created as a bold statement heel for glamorous appearances and special occasions.
Both styles will be offered at an RRP of €89.95, positioning Tamaris in the segment of runway-inspired yet price-accessible high heels. Comfort features such as the TouchIt footbed ensure that they are suitable for long days and nights. In addition to the exclusive models, further selected Tamaris styles were shown on the runway, underlining the brand’s focus on the occasion and event segment.
The long-standing collaboration with Kilian Kerner, now established over several seasons, is a key pillar of Tamaris’ brand strategy. The aim is to strengthen the brand’s feminine DNA, create desirability within the high-fashion environment, and reach new, fashion-forward female consumers. The appearances at these recent Fashion Week shows reflect a clear positioning: Tamaris presents feminine, trend-led styles on international fashion platforms and translates runway-inspired designs into an accessible price segment.
Tamaris reported that compared to the previous collection, it has more than doubled its sell-in figures and significantly increased the number of Tamaris stores carrying the collaboration. This confirms the partnership with Kilian Kerner as a key growth driver in the fashion retail sector and as an effective lever for attracting new, design-oriented consumers.
