Clarks has returned to Outlet Shopping at The O2 after three years, opening a 3,200sq ft store adjacent to Skechers and Lids on the outlet’s upper level.
The new space stocks a broad range of casual and formal footwear and accessories, including Clarks’ Originals line and kids range, along with its personal shopping and fitting service. Clarks’ return to The O2 underlines the significant role that the outlet plays within central London’s repertoire of retail, leisure, and entertainment destinations, and also demonstrates the team’s active and dynamic approach to securing brands which visitors know and love.
The opening of Clarks also coincides with the recent arrival of Soletrader, which has opened a 1,749sq ft store on the upper level next to Procook and Carvela. Partnering with brands such as Dr Marten, Veja, and Ugg since its inception, Soletrader delivers a varied range of contemporary casual, designer, performance-based, and heritage footwear to Outlet Shopping at The O2, complementing the destination’s wider retail offer.
Louisa Dalgleish, Leasing Director at Outlet Shopping at The O2, commented: “Clarks have always been a favourite when it comes to footwear. Its unique, family-friendly approach to shopping is something we really admire, and it’s great to have them back at The O2 and highlight the success that can be achieved here.
“Coupled with the openings of Soletrader and Bedeck, this will elevate our outlet, and deliver more choice and inspiration for visitors as we continue to drive forward our position as one of London’s most desirable retail destinations.”
This announcement follows the emergence of a new type of consumer habit revealed by The O2, with ‘social spending’ identified as a dominant behaviour and key driver of the destination’s strong performance. Due to The O2’s multi-faceted retail, leisure, and F&B offer, alongside its broad generational appeal, it is a consistent choice for visitors to spend quality time with friends and family. ‘Social spending’ has led to significant cross-category spending across the destination, resulting in The O2 outperforming across multiple UK benchmarks.
