The partnership between Tamaris and renowned designer Kilian Kerner has reached new heights this season as Kilian has designed an exclusive Tamaris shoe for his collection, which will be shown on the catwalk during Berlin Fashion Week and Paris Fashion Week.
As the designer’s official catwalk partner, Tamaris is positioning itself with appearances at both Fashion Weeks on two relevant international fashion platforms and honing its profile as a feminine, trend-led brand with international appeal – an important signal in the competition for fashion-conscious consumers and fashion retailers.
The exclusive new high heel from Kilian Kerner combines Tamaris’ feminine design DNA with Kerner’s progressive understanding of fashion and exemplifies self-confident, modern femininity.
The result is an elegant high heel embellished with delicate rhinestones positioned according to a precise idea by Kilian: “Glitter is and remains my absolute favourite colour, and I think high heels are incredibly beautiful and sexy; a great pump is one of the most beautiful fashion pieces of all.”
At the same time, the model shows how Tamaris combines comfort and fashion standards: the soft Touch-It cushion makes the shoe comfortable to wear despite the high heel – suitable for long days and nights at glamorous events, red carpets or weddings. On the runway, the signature piece is complemented by other elegant statement styles from the current Tamaris collection, emphasising the brand’s focus on the special occasion and event segment.
This exclusive model is now available in the Tamaris online shop and in selected stores. The style was already sold out online by the launch weekend of Berlin Fashion Week – a clear sign of the strong demand for the brand’s collaborative fashion styles. Tamaris is thus not only making runway-inspired design available for end customers to experience and buy in an accessible price segment, but is also sending a clear signal to retailers: the brand is honing its fashion profile and positioning itself even more visibly on the international competitive landscape with strong collaborations.
